brave duck and robots brand mark brave duck and robots brand mark

We design experiences people step into, not scroll past

brave duck and robots logotype

We turn passive audiences into active participants

The world is drowning in forgettable content. Swipe, skim, scroll, move on.

Brave Duck and Robots is an experience design studio where creativity, strategy, production, and technology collide to build immersive, participatory worlds.

We craft experiences that pull people in, bring them together, and leave a mark long after they leave. For brands, that means being felt, lived, and remembered. For audiences, it means turning social free time into something richer: shared moments that connect, spark conversation, and stay with them.

Our work lives at the intersection of digital and physical—where attention becomes presence, and presence becomes impact.

We work across three key experience types

logo four dots
logo four dots

Cultural + Narrative-driven Experiences

Designed to captivate, educate, and transport audiences into new worlds.

Large-scale, immersive environments that bring history, stories, and ideas to life. Interactive museum-like exhibits, storytelling-driven spaces, and educational experiences.

Brand Activations

Designed to drive engagement, awareness, and emotional resonance.

High-impact, experiential campaigns that engage audiences beyond traditional marketing. Interactive installations, pop-ups, and live experiences that create deep brand connection.

Standalone Entertainment + IP-Based Experiences

Designed to create wonder, presence, and lasting memories.

Independent experiences created purely to entertain, transport, and immerse. Tech-driven entertainment installations, interactive performances, and themed environments.

Our framework

We think like ducks (adaptive, social, surprisingly strategic). We build like robots (precise, innovative, always pushing what’s possible).

We design for presence, impact, and moments that stick. From concept to execution, we bring projects to life through this framework:

We think like ducks (adaptive, social, surprisingly strategic). We build like robots (precise, innovative, always pushing what’s possible).

We design for presence, impact, and moments that stick. From concept to execution, we bring projects to life through this framework:

A diagram showing the cyclical approach Brave Duck takes with a project

1. Strategic Discovery

We always find the why before the wow. We define the experience’s purpose, audience, and objectives through deep insights.


2. Creative Development

We craft bold, interactive narratives that transform passive audiences into active participants.


3. Tech + Production Planning

Innovation should feel invisible but essential. We integrate the right tech and production methods so every experience runs smooth, scales easily, and feels effortless.


4. Measure + Extend

We analyze engagement and amplify impact beyond the moment through digital extensions, modular formats, and data insights.


Our framework

The collaboration with BD&R, grounded in innovation and a shared drive for unforgettable experiences, has truly shown what we can achieve together.

Andreu Tobella -

Chief Digital Officer and Head of Ventures, Port Aventura

Brave Duck & Robots is simply the best partner I've ever worked with—FACT

Max Alexander -

Former CEO of Secret Cinema

Clients

Alessandro Pula

Production / Business Intel

About

Manu Madeddu

Strategy / Innovation

About

Stephan Bischof

Creative / Storytelling

About

Noel Drew

Innovation / Creative

About

Lauren Dyer

Client Relations / New Business

About

Elena Noseda

Production / Operations

About

If an experience doesn’t shift perception or emotion, it’s just decoration. We build for impact, not aesthetics alone.

Manu - Strategy & Vision

Great ideas mean nothing if they can’t be built. We make sure every detail is tight and every launch is seamless.

Ale - Production & Business

Alessandro Pula

Production / Business Intel

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Ale's experience in establishing and leading global teams, as well as his expertise at implementing agile processes, forms the core of our strategic vision.

From his tenure at The Mill's Experience, he brings a wealth of knowledge, ensuring we navigate the ever-evolving landscape of immersive experiences, delivering innovation on all platforms and terrains.



Elena Noseda

Production / Operations

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Elena is the heartbeat of our studio, quietly powering the engine that keeps everything moving. From internal ops to pitch prep, she’s the go-to for the tasks that keep us grounded, aligned, and ready to roll.

She supports production, keeps the admin wheels turning, and jumps into projects wherever needed. With a calm presence and can-do attitude, she ensures the team stays focused and the studio runs like clockwork.



Manu Madeddu

Strategy / Innovation

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Manu brings over 30 years of experience from both the advertising and corporate world at a global level.

His experience leading National Geographic and PayPal’s brand marketing teams makes him our strategic compass, ensuring our innovation aligns with business goals.

Manu’s work delivers meaningful impact for stakeholders and shareholders alike.



Lauren Dyer

Client Relations / New Business

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Lauren is an industry-recognized leader with over a decade of experience in creative production and global brand marketing. She has held leadership roles at Dimension Studio, The Mill, MediaMonks, and Stink Studios, delivering projects for global clients. As Chief Client Officer at Ultra V, Lauren leads client relations, strategic partnerships, and innovative brand initiatives.

She also serves on BIMA’s Emerging Technologies Council and is a strong advocate for diversity, particularly in supporting women in digital and production.



Stephan Bischof

Creative / Storytelling

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Our creative compass is Stephan. Formerly leading the Europe Experience Team at The Mill, Stephan has a knack for charting the uncharted in Mixed Reality (MR) and Extended Reality (XR).

He weaves experiences that are not just immersive but are emotionally riveting, blurring the lines between the virtual, physical, and the fantastic.



Noel Drew

Innovation / Creative

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Noel's career as both technical and creative director spans every facet of experience design - His past work demonstrating an ability to push the boundaries of interaction and engagement through technology.

His holistic approach uniquely enables him to problem-solve and bring to life creative visions with a hands-on approach to development, often splitting his time equally between the creative studio and the workshop, crafting multi-sensory environments that redefine the possibilities of digital and physical spaces.



The Hatchery

Every Friday, we make space to explore what’s next.

The Hatchery is our internal innovation engine. A standing ritual where we test new formats, prototype with emerging tech, and pressure-test the ideas that haven’t been asked for. Yet.

It’s not downtime. It’s discipline. The projects that begin here often feed directly into client work: a new storytelling mechanic, a faster toolchain, a concept that didn't exist last quarter. Some experiments turn into full-blown IP. Others become the spark for something bigger.

For our partners, this isn’t just behind-the-scenes. It’s where the future of your next experience might be taking shape.

We don’t wait for the brief to evolve. We build what comes after it.

GET IN TOUCH

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Got a project, a challenge, or just a hunch? We’re all ears (and wings, and wires).


Tel: +44 20 7663 4619

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